India's Digital Economy Sparks Shift in Tech Buying Habits

By John Pranay (Editor)

A significant shift in consumer behavior has been observed in the global tech market, with sales projected to reach $1.29 trillion in 2025. This transformation is most pronounced in India's rapidly growing digital economy, where consumers are increasingly seeking smarter living solutions, flexible work setups, and digital tools that simplify their lives.

The change in consumer behavior began during the pandemic, when people turned to their smartphones to discover and purchase gadgets. E-commerce, quick-commerce, and digital discovery platforms became the primary channels for tech shopping. Online exploration and digital comparison have become an integral part of the buying process. As consumers become more value-conscious, they are making conscious choices by trading down in certain areas to spend more on others. This shift is driven by the desire for products that provide long-term utility, durability, and a tangible return on investment.

• 2020: The pandemic accelerates the shift to online shopping, with e-commerce platforms experiencing a significant surge in demand.

• 2022: Quick-commerce and digital discovery platforms emerge as popular channels for tech shopping.

• 2023: Consumers become more value-conscious, prioritizing products that offer long-term utility and durability.

• 2025: The global tech market reaches $1.29 trillion in sales, with India's digital economy driving growth.

This shift in consumer behavior is not unique to the tech industry. Similar trends have been observed in other sectors, such as the rise of sustainable fashion and eco-friendly products. Consumers are increasingly prioritizing convenience, reliability, and sustainability when making purchasing decisions. This trend is driven by a growing awareness of environmental impact and a desire for products that align with their values.

The humanitarian impact of this shift is significant, with consumers prioritizing products that promote health and wellness. Air purifiers and air-quality monitors have become household staples, while smart devices that track health parameters are witnessing a surge in demand. The impact on voters and civilians is also notable, with consumers seeking products that address their specific needs and values. International alliances are triggered as companies respond to the evolving sensibilities of consumers, with sustainability becoming a key factor in purchasing decisions.

This shift in consumer behavior has significant implications for the tech industry, with companies required to adapt to changing market demands. The rise of e-commerce and digital discovery platforms has created new opportunities for businesses to reach customers and provide personalized experiences. However, the increasing focus on sustainability and environmental consciousness presents a challenge for companies to adopt greener manufacturing practices and create energy-efficient appliances.

This trend suggests that the pace of change in the tech industry is accelerating, driven by consumer demand for products that promote convenience, reliability, and sustainability. Crucially, this overlooks the potential risks associated with the growing reliance on digital tools and the environmental impact of e-commerce. As consumers continue to prioritize sustainability, companies must respond by adopting more environmentally friendly practices and creating products that address the evolving needs of their customers. This shift has the potential to transform the tech industry, with companies that adapt to changing market demands likely to thrive in the long term.

On balance, this event screens as Bullish in our sentiment view.

1. How Consumers Transformed Tech Buying in 2025 — https://www.gizbot.com/in-the-news/how-consumers-transformed-tech-buying-in-2025-121800.html

Methodology: This analysis combines real-time data aggregation from manually selected global sources with advanced AI synthesis, engineered to provide neutral and data-driven insights.